Startup JUSTICE4.0 – All-In-One Virtual Dispute Ecosystem
AI Startup Stories
During phase one in the INCREDIT-project, three startups were supported by Hanken School of Economics (Institution of Entrepreneurship, Management & Organization): Casvugen OY, Reveel and Justice4.0. We have received a lot of questions about the startups in the form of “What happened later”? Therefore, below follows a short description of how Justice4-0 developed during and after the collaboration.
Justice 4.0
The startup JUSTICE4.0 aimed to create a first of its kind All-In-One Virtual Dispute Ecosystem. The solution will have the ability to resolve legal disputes without the need to travel. It would also be possible to access all the dispute resolution services from the comfort of customers’ own privacy, at their home, office, or even in the car as long as they would have access to the internet. Filling, defending or tracking a claim would be done online in real-time, with a simplified electronic process. Using the latest AI software, JUSTICE4.0 designed a new solution named LadyJustice AI designed to assist users with legal research, understanding legal disputes, finding solutions and guidance in implementation of the solutions, and it’s POC is ready and focusing on rental disputes in Finland. The company website is currently under re-construction.
The collaboration JUSTICE4.0 started its collaboration with the INCREDIT-project during a course in Business Development & Internationalization at Hanken School of Economics. Collaboration took part during the period 01.04.2023 – 30.06.2023. By then, the three- person team was led by the Co- Founder Frederick Kyle. Hanken and JUSTICE4.0 collaborated around six business areas: Market research • Competitor analysis • SWOT-analysis • Customer value analysis • Customer profiling • Business execution strategies.
The outcome The founders experienced that the business model was to be revisited and thus they are currently in the process of re-branding the company and sub-projects. This process has brought a lot of challenges. However, the team has decided to keep fighting and bring their business to market. As described by Natasha:
We have a passion for law (Natasha de Koker, co-founder)
By collaborating with a group of experts, the founders are now aiming to build a business model making the solution more approachable, thus creating a B2B and a B2C service offering. Through LadyJustice AI, JUSTICE4.0 will be able to meet the needs and demands of two very different customer segments. The team feels confident in being able to launch a new business model around mid-2024.
