CasvuAI

AI Startup Stories

During phase one in the INCREDIT-project, three startups were supported by Hanken School of Economics (Institution of Entrepreneurship, Management & Organization): Casvugen OY, Reveel and Justice4.0. We have received a lot of questions about the startups in the form of “What happened later”? Therefore, below follows a short description of how CasvuAI developed during and after the collaboration.

The startup CasvuAI (Casvugen OY) is as a ﬁrm pioneering AI within the ﬁeld of content marketing. The company’s business concept is to provide businesses with a cost-eﬀective, heavily automatized, time-saving solution for creating high-quality marketing content in a couple of minutes. Based on current market research, they have found that CasvuAI has the potential to reform the marketing content creation process with signiﬁcant personnel cost and time savings without compromising content quality. More about the ﬁrm here: https://casvu.ai/

The collaboration CasvuAI was supported mainly during the period 18.08.2023 – 31.12.2023, and the team consisting of ﬁve persons were led by CEO Anttu Koistinen. When starting collaborating with the INCREDIT-project, CasvuAI was in a development phase. They had been working on the platform for 6 months and were in the process of early MVP- testing. They aimed to launch the product in Q1 2024. Hanken and CasvuAI collaborated around six business areas: Financial applications • Investor management and networks • Sales management practices • Test panels • Business modelling • Business reference cases.

The outcome During fall 2023, Casvu.ai received funding of €50 000 from Business Finland, launched their website, tested the product by performing workshops with various customers, developed a customer base in Finland, and also started to identify and collaborate with customers in Sweden and Germany. In general, business development is going well. As expressed by Anttu:

Business is going well, we don’t see much of our competition (Anttu Koistinen, CEO)

Collaboration between the INCREDIT-project (Hanken) and Casvu.ai will continue during the second phase of the project. Here, the collaboration will change character and mainly include ﬁve business areas: Financial application development • Investor identiﬁcation, selection and communication • Education and pedagogics development • Strategic customer management • Market analysis.